This is a not so secret secret of the marketing world. If you don’t know your WIIFM for your audience, chances are, your marketing isn’t going to work. No matter how much you do or spend.
What is WIIFM, you ask?
What’s In It For Me.
What’s in it for me? Your customer. Your audience. Your prospect. What are you producing, doing, saying or marketing that is going to answer that question?
If this question isn’t being answered repeatedly in your marketing efforts, your marketing isn’t going to work. So, What’s In It For You to figure out your WIIFM for your audience?