So, you’ve tried marketing and it didn’t work. Didn’t get a single customer from marketing. Not one peep.
Despite the millions of marketing activities you could do (direct, social, email, advertising, alliances, etc., etc.), marketing is HARD. And you have a full time job already, right?
There is no “magic” pill, bullet or “solution”. Like all good things, marketing is work. Hard work. Part art, part science. Part gut instinct, part statistical analysis. Part luck and part planning.
However you define marketing, and whatever you are doing now, your customers, competition and market are defining how your organization is perceived. If you are doing nothing, you are letting everyone else determine your brand perception, your service record and your place in the market pecking order.
Perhaps it’s time to evaluate the current plan? Reallocate resources? Take the temperature, so to speak?