NOUN: The action or business of promoting and selling products or services.
Wide-open definition, if you ask us. Which allows for a lot of room for error. Shin & Company will help your organization determine your marketing needs, what works and what doesn’t – and quickly align your efforts, whether they be traditional or non-traditional, to meet your goals.
NOUN: A type of product manufactured by a company under a particular name.
VERB: Mark with a branding iron.
Hmmm…sounds a little scary, doesn’t it? Your brand is one of the most important assets your company owns. Is it being managed, communicated and developed with a sense of direction and focus? Let us help focus on your brand story and make sure your brand is representing your organization in the way you want and deserve.
NOUN: A plan of action or policy designed to achieve a major or overall aim.
All of the tactics in the world will never work, unless there is an underlying strategy. Shin & Company will work with your organization to find a strategic marketing plan that will focus efforts, waste less time and improve results.
NOUN: The things that are held or included in something.
“Content is King.” What does that mean exactly? In the new era of marketing, content is the glue that drives the internet – whether it be a website or social media. A clear, concise content plan can turn a regular old marketing plan into one that is 360 degrees in scope and reach.
NOUN: the use of internet connected devices to engage a customer with online advertising in order to promote products and services.
The digital marketing world is confusing…and complicated. (Have you seen this yet?) Should your product or organization be on Twitter, Facebook, etc, etc? Should you have an email marketing plan that regularly reaches out to current customers and prospects? Are you already doing digital marketing but aren’t seeing any significant returns? Shin & Company can help.
Contact us today to find out how Shin & Company can work with you to custom tailor a marketing plan to meet your needs.