I am Andrea Kupfer Shin, and I am the founder of Shin & Company, headquartered in Denver, Colorado. The “& Company” part of the equation relates to the group of talented writers, editors, designers and web developers I work with to execute marketing plans, create brand identities and generally make the train run on time.
I’ve been called a mastermind with a talent for collaboration – with an innate ability to find the essence, the secret, the ultimate bullet point that launches an idea, helps a business grow, reframes the conversation. Despite that sentence, I really do get to the point. As fast as possible. Time is money – right?
Bottom line: at Shin & Company, we connect businesses with customers. We use the latest technology, tools and good-old-fashioned experience and elbow grease.
With 15 years of experience in the b-to-b publishing, advertising and marketing industries, I understand how to measure, track, optimize and develop marketing strategies that WORK. I’ve launched products, created brand strategies, managed events and conferences (herding cats is easier), cultivated fans, and was responsible for several multi-million dollar business lines.
I graduated from the University of Colorado – Boulder with a degree in English literature and then from the University of Denver with an MBA. I love reading, surfing the Internet like a pro, skiing, hiking, traveling, cooking and hanging with my husband Mark, our daughter Audrey and Crazy Zella, our German Shorthair Pointer/Lab mix.
So, let’s get to the point, shall we?
Efficiency-finder | Mastermind | Big picture thinker that MUST move business forward | Project manager (just don’t ask me how) | Passionate about business and success | Experienced in multi-platform, integrated marketing strategies
PREVIOUS PRODUCTS & COMPANIES
PRODUCTS AdvisorOne | American Agent & Broker | Benefits Selling | BenefitsPRO | Claims | Credit Union Times | Futures | InsideCounsel | Investment Advisor | Life Insurance Selling | LifeHealthPro | National Underwriter Life & Health | National Underwriter P&C | PropertyCasualty360 | Research | Senior Market Advisor | SQL Server Magazine | Tech Decisions | Treasury & Risk | Windows IT Pro
COMPANIES Duke Communications | Penton Media | Summit Business Media | WiesnerMedia